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Ads Archive / Radio
Russian Bear Vodka: PRISON
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Original version
| Download original version (size: 606.3 KB; duration: 00:30) | |
| Released: | June 2007 |
| Advertiser: | EDWARD SNELL  |
| Brand name: | Russian Bear Vodka |
| Agency: | LOWE BULL |
| Country: | South Africa |
| Category: |
Alcoholic drinks
|
| Tags: |
Cape Town
|
Credits:
Advertising Agency: LOWE BULL, SOUTH AFRICA, Cape Town
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Scriptwriter: Simon Lotze
Agency Producer: Adiela Emeran-Haron
Account Supervisor: Timea Kulcsar
Sound Engineer: Tully McCully
Script in English
SFX: Cell door closing
MVO1: So, what are you in for, comrade?
MVO2: Sabotage. I came to work five minutes late.
MVO1: Really? I got to work five minutes early yesterday and they charged me with spying.
MVO3: Well, I am here because I got to work on time last week.
MVO2: What is illegal about that?
MVO3: They charged me with owning Western watch.
SFX: Balalaika music
ANN1: This is why Russia has vodka. Triple-distilled Russian Bear Vodka.
The fun side of Russia.
ANN2: Not for sale to persons under 18. Please enjoy responsibly.
Brief Explanation
The objective was to bring the brand positioning of ‘The Fun Side of Russia’ to life on radio.
The solution was a series of radio ads using humour to show why Russia has vodka.