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SAFE DRIVING CAMPAIGN: DISTRACTION
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Original version
| Download original version (size: 474.3 KB; duration: 00:30) | |
| Released: | November 2006 |
| Advertiser: | HINDUSTAN MOTORS  |
| Brand name: | SAFE DRIVING CAMPAIGN |
| Agency: | MUDRA COMMUNICATIONS |
| Country: | INDIA |
| Category: |
Public health & safety
|
| Tags: |
New Delhi
|
Credits:
Advertising Agency: MUDRA COMMUNICATIONS, INDIA, New Delhi
Creative Director: Ullas Chopra
Scriptwriter: O.R. Radhakrishnan
Director: Mukesh Jagori
Sound Engineer: Sumit Sharma
Script in English
SFX:music
MVO:Lose control. Lose control.
SFX:Signal interference feedback sound.
MVO:One more time. Lose, lose, lose control.
ANN:Distracted, weren’t you? This little mistake can be dangerous. Please switch off your cell phone while driving. Issued in public interest by Hindustan Motors.
Brief Explanation
GSM phones are known to produce a feedback sound because of signal interference between the cell phone and car speakers. We've used a recent chartbuster from the film, 'Rang De Basanti’ that is being played frequently on the radio these days.