SAFE SEX CAMPAIGN: MOANS

	Download original version (size: 1.2 MB; duration: 00:30) Download English version (size: 1.2 MB; duration: 00:30)
Released:	March 2008
Advertiser:	FUNDACION PHUMA
Brand name:	SAFE SEX CAMPAIGN
Agency:	BANDA SONORA
Country:	COLOMBIA
Category:	Public health & safety
Tags:	Bogota

Credits:

Advertising Agency: BANDA SONORA, COLOMBIA, Bogota
Executive Creative Director: Edvan Antunes
Creative Director: Edvan Antunes
Scriptwriter: Alejandro Serrano
Agency Producer: Alejandro Morales
Advertiser's Supervisor: Jorge Omar


Script in English
SFX: Moaning; bed squeaking. Moans gradually become crying

ANN: What begins well, must not end badly. Use condoms. Phuma Foundation.

Script in Orginal Language
SFX: Una mujer comienza a gemir en una forma muy sexual. Suave, al fondo, escuchamos los chirridos de una cama. Los gemidos continúan, pero van cambiando lentamente a un llanto.

ANN: Lo que comienza bien, no debe terminar mal. Use condones. Fundación Phuma.

Brief Explanation
This ad is so easy for anyone to understand because this is so ‘audible’, and the message in the end ‘Use Condoms’ closes the idea so well.