SAFER DRIVING CAMPAIGN: FAST DRIVER

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Released:	April 2008
Advertiser:	KFV AUSTRIAN ROAD SAFETY BOARD
Brand name:	SAFER DRIVING CAMPAIGN
Agency:	Draftfcb Kobza
Country:	Austria
Category:	Public health & safety
Tags:	Vienna

Credits:

Advertising Agency: DRAFTFCB KOBZA, AUSTRIA, Vienna
Creative Director: Andreas Gesierich/Patrik Partl
Scriptwriter: Andreas Gesierich/Patrik Partl/Florian Schwab/Daniel Senitschnig
Account Supervisor: Nicole Ess
Sound Engineer: Ingo Steinbach


Script in English
MVO: Shop – Eatery – Field – Bar – Poster – Market – Petrol Station – Snack Bar – Fountain– Tree – House – Bakery – Meadow – Lantern – Bank – Billboard – Child – Restaurant – Tower block – House – Hotel – Lantern – Shop – Gateway – Parking Deck...

ANN: If you didn`t notice the child, your awarenes is about the same as the speeders’.
Driving slow saves lives. An initiative of the Controlling Board for Safety on the Road.

Script in Orginal Language
MVO: Baum – Laterne – Haus – Haus – Markt – Shop – Lokal – Feld – Bar – Poster – Tankstelle – Snack Bar – Brunnen – Baum – Haus – Bäckerei – Wiese – Bank – Plakat – Kind – Restaurant – Hochhaus – Hotel – Laterne – Shop – Einfahrt – Parkdeck...

ANN: Wenn Sie das kind nicht bemerkt haben, geht’s Ihnen wie vielen Rasern.
Langsam fahren rettet Leben. Eine Initiative des Kuratoriums für Verkehrssicherheit.

Brief Explanation
The speaker simulates a car ride by listing different objects that the car passes during which he speaks faster and faster. Words like 'child', 'red light', 'elderly woman' are inserted in the list, but the speeder has no chance to notice them. The announcer makes the audience pay attention to this.