Sale: "SHOES ON BOTH FEET" Radio ad by Leo Burnett Lisboa

Advertising Agency: LEO BURNETT LISBOA, PORTUGAL
Executive Creative Director: Chacho Puebla
Creative Director: Erick Rosa/Renato Lopes
Creative Director: Erick Rosa/Renato Lopes
Scriptwriter: Erick Rosa
Agency Producer: Cristina Almeida
Account Supervisor: Inês Almeida
Advertiser's Supervisor: Eunice Guerreiro
Producer: Cristina Almeida
Sound Engineer: Tanya Pires/Sandra Pimenta

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Staples has an amazing sale.

If you enter any Staple's store wearing shoes on both feet, you are eligible to buy a Brother Laser Printer for only 239 Euros.

So, you enter with shoes on both feet and you leave with a Brother Laser Printer for only 239 Euros.

ANN: Staples. Saving money is so easy.

Sale offer also available to those wearing sneakers, women with sandals or boots and children wearing those cute tiny shoes.Full script of the ad in the original language
MVO: A Staples está com uma promoção imperdível.

Quem entrar na Staples com sapatos nos dois pés, pode comprar uma Impressora Laser a cores Brother por apenas 239€ com cartão cliente.

Entrou na Staples a usar sapatos, leva uma Impressora Laser a cores Brother por apenas 239€ com cartão cliente.

ANN: Staples. Comprar barato é tão fácil.

Promoção também válida para pessoas com ténis, mulheres com sandálias e botas e crianças com aqueles sapatinhos pequeninos.
Brief Explanation
Staples wanted to promote their best sale offers. The brief was very clear: the prices are incredibly low and there's no tricks to it. Customers just need to walk in the store. There's no catch, no strange conditions nor fast voice-over on the ad. We decided to make a joke on this. The Staples offer is available for everybody that has the following conditions: people that have hair or shoes, and people who blink their eyes or just smile. Tough.