SAVE THE DOLPHINS CAMPAIGN: DJ DOLPHIN

	Download original version (size: 614.9 KB; duration: 00:26)
Released:	April 2008
Advertiser:	Endangered Wildlife Trust
Brand name:	SAVE THE DOLPHINS CAMPAIGN
Country:	South Africa
Category:	Public health & safety
Tags:	Johannesburg

Credits:

Advertising Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Executive Creative Director: Damon Stapleton
Creative Director: Hennie Stander
Scriptwriter: Matt Brink/Bibi LotterCharles Pantland
Agency Producer: Alison Ross
Sound Engineer: Charles Pantland


Script in English
SFX: Dolphin sounds, in the form of record scratching

ANN: Dolphins are cool. Help us save them. Visit the Endangered Wildlife Trust at ewt.org.za

Brief Explanation
Endangered Wildlife trust briefed us to come up with a radio commercial with a core message of helping them to save dolphins.

Although this is a serious topic, to us a more humorous approach was better in tackling this subject than the usual shock factor. Not only are they friendly with big endearing eyes but they also communicate in quite a superior ‘human’ manner. Why not let them appeal to our soft sides and convince us to help them?