SAVINGS ACCOUNT PROMOTION: PSA

	Download original version (size: 1.4 MB; duration: 01:02)
Released:	February 2007
Advertiser:	BANK OF AMERICA
Brand name:	SAVINGS ACCOUNT PROMOTION
Agency:	BBDO NEW YORK
Country:	USA
Category:	Banking

Credits:

Advertising Agency: BBDO NEW YORK, USA
Executive Creative Director: Susan Credle
Scriptwriter: David McMillan
Agency Producer: Chris Cassar
Account Supervisor: Rachel Pchola


Script in English
SFX:Music

MVO1:I’m in a dryer, trapped in the lint vent.

FVO1:Right now, there are millions of coins out there that have been forgotten. Coins with real value.

MVO2:I’m next to a French fry under the passenger seat.

FVO1:Bank of America is doing something to end this senseless epidemic. It’s called Keep the Change. Once you enrol, every purchase you make with your Bank of America Visa check card is rounded up to the next dollar and the difference is transferred from your checking account to your savings.

MVO3:I’m in an empty mayonnaise jar, in the garage.

FVO1:So the next time you spent 10 dollars and 20 cents at the grocery store, you’ll be doing your part to put 80 cents into your savings account. Please, give this change the opportunity to really add up.

FVO2:I’ve been sitting on a record player needle since 1982.

ANN1:Bank of America. Bank of Opportunity. Open a checking account and enroll in Keep the Change today.

LEGAL:Member FDIC. Patent Pending.