SAVINGS AND INVESTMENTS: SILENCE

	Download original version (size: 2.3 MB; duration: 01:00)
Released:	December 2007
Advertiser:	DWS
Brand name:	SAVINGS AND INVESTMENTS
Agency:	SPRINGER & JACOBY WERBEAGENTUR
Country:	THE NETHERLANDS
Category:	Banking
Tags:	Hamburg

Credits:

Advertising Agency: SPRINGER & JACOBY WERBEAGENTUR, THE NETHERLANDS, Hamburg
Executive Creative Director: Erik Heitmann
Creative Director: Eskil Puhl/Murray White
Scriptwriter: Claudia Becker/Murray White
Agency Producer: Benjamin Ey
Account Supervisor: Maurice Pfleiderer
Advertiser's Supervisor: Alexander Maresch
Sound Engineer: Jurriaan Balhuizen/Philipp Feit


Script in English
MVO: My name's Thomas Altmann. How are you?

I’ve purchased 60 seconds of amazing Christmas-bargain-sales-advertising-riddled air time, just to get some peace and quiet.

(Silence)

Exquisite, isn’t it? I may do this again tomorrow. A merry Christmas to you all.

ANN: When you save wisely, you can spend foolishly. DWS. Germany’s number one Funds Corporation.
Brief Explanation
Because of tax privileges, people should especially at the end of the year think of investing some money in funds. The problem is, because of all the stress just before Christmas, nobody can be bothered with thinking about it.

Solution: We produced four radio ads that were aired in the middle of the usual Christmas radio horror of cheesy songs and aggressive radio advertising from retailers. These ads were intended to give people a break from this radio horror and let them think about spending money in a new way. The core message was: you can do anything you want if you have enough money, and investing in DWS funds will help you to get this money.

Target Audience: Everybody sitting in a car on his way to spending hundreds of Euros for Christmas presents nobody likes, and everybody who hates Christmas Time on the radio.