SEAT BELT CAMPAIGN: POLICE COOKS FOOD

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Released:	April 2007
Advertiser:	Red FM
Brand name:	SEAT BELT CAMPAIGN
Agency:	OGILVY & MATHER
Country:	INDIA
Category:	Public health & safety
Tags:	New Delhi

Credits:

Advertising Agency: OGILVY & MATHER, INDIA, New Delhi
Executive Creative Director: EMMANUEL UPPUTURU
Creative Director: NITIN SRIVASTAVA/TITUS UPPUTURU
Scriptwriter: EMMANUEL UPPUTURU/TITUS UPPUTURU
Account Supervisor: AVNISH DEODIA
Advertiser's Supervisor: ABHRAHAM THOMAS
Director: ARSHAD IQBAL


Script in English
MVO1:Whenever I come back home late at night, I find the police waiting for me on my seventh floor balcony. Before I knock, they open the door, throw their arms around me and take my files and lunch box. While I wash my hands and face, the police warm up the dinner. At times, when I have a headache, they give me a good head massage, and stroke my hair till I doze off to sleep. Really, what would life be without them I wonder?

SFX:traffic noises

ANN:The Police do not do all this for you. So why do you wear the seat belt for the police? Wear seat belts for yourself and your family. Issued in public interest by RED FM.
Brief Explanation
People in India wear a seat belt only when they spot a traffic cop.