SEAT BELT CAMPAIGN: POLICE TELL STORIES

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Released:	April 2007
Advertiser:	Red FM
Brand name:	SEAT BELT CAMPAIGN
Agency:	OGILVY & MATHER
Country:	INDIA
Category:	Public health & safety
Tags:	New Delhi

Credits:

Advertising Agency: OGILVY & MATHER, INDIA, New Delhi
Executive Creative Director: EMMANUEL UPPUTURU
Creative Director: NITIN SRIVASTAVA/TITUS UPPUTURU
Scriptwriter: EMMANUEL UPPUTURU/TITUS UPPUTURU
Account Supervisor: AVNISH DEODIA
Advertiser's Supervisor: ABHRAHAM THOMAS
Director: ARSHAD IQBAL


Script in English
MVO1:I loovve police. They buy me teddy bears, chocolates, toffees… After they come back from office, they bend down on all fours and play horsy with me. They tell me stories and take me for movies. I watched Spiderman 3 times. On Sundays, they take me out for drives, and to the park. I have fun on the swing and then they treat me to strawberry ice cream.

SFX:traffic noise

ANN:The police do not do all this for you. Why wear a seat belt for them? Wear seatbelts for your loved one’s sake. Issued in public interest by RED FM.
Brief Explanation
People in India wear a seat belt only when they spot a traffic cop.