SEAT LEON CUPRA: DEPARTED/ARRIVED

	Download original version (size: 1.1 MB; duration: 00:30) Download English version (size: 1.1 MB; duration: 00:30)
Released:	April 2008
Advertiser:	VOLKSWAGEN GROUP ITALY
Brand name:	SEAT LEON CUPRA
Agency:	GREY WORLDWIDE ITALIA
Country:	Italy
Category:	Cars & automotive services
Tags:	Milan

Credits:

Advertising Agency: GREY WORLDWIDE ITALIA, ITALY, Milan
Executive Creative Director: Francesco Emiliani
Scriptwriter: Stefano Fantini/Paolo Moretti
Account Supervisor: Cristina Corti
Advertiser's Supervisor: Lorenzo Heller
Director: Silvia Stortini
Sound Engineer: Andrea Pestarino


Script in English
SFX: Footsteps. Central locking beep. Car door opening and closing.

FVO: Set your destination

SFX: Engine ignition

FVO: You’ve reached your destination

SFX: Engine power off. Car door opening and closing. Central locking beep. Departing steps.

ANN: Seat Leon Cupra. 240 horsepower.
SFX: Seat tag 'Auto Emotion'
Script in Orginal Language
SFX: Passi in avvicinamento. Chiusura centralizzata beep. Apertura e chiusura portiera

FVO: Impostare percorso

SFX: Accensione motore

FVO: Destinazione raggiunta

SFX: Spegnimento motore. Apertura e chiusura portiera. Rumori di esterni; Chiusura centralizzata beep. Passi in allontanamento (sfumano)

ANN: Seat Leon Cupra 240 CV.
SFX: Seat tag 'Auto Emotion'
Brief Explanation
We’re talking about a 240 hp car, so powerful it’s able to give never ending emotions to those who drive it. So how could we exploit its plus speed, in an interesting way, without becoming rhetorical or arrogant? Maybe by communicating it avoiding any showing-off and being more focussed on understatement.