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SEATBELT AWARENESS: SELFISH
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Original version
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| Released: | October 2006 |
| Advertiser: | DOE (NI) AND ROAD SAFETY AUTHORITY  |
| Brand name: | SEATBELT AWARENESS |
| Agency: | LYLEBAILIE INTERNATIONAL |
| Country: | United Kingdom |
| Category: |
Public health & safety
|
| Tags: |
Belfast
|
Credits:
Advertising Agency: LYLEBAILIE INTERNATIONAL, UNITED KINGDOM, Belfast
Executive Creative Director: David Lyle and Julie Anne Bailie
Scriptwriter: David Lyle and Julie Anne Bailie
Agency Producer: Sonia Laughlin
Sound Engineer: Simon Flannagan
Script in English
SFX:music
MVO:What happens if you drive a child unbelted – and without a legal child restraint? In a collision at 50 km/h the child, in a split second, is turned into a human missile. Thrown around the car like a rag doll. It is likely that the child’s brain will be pulped and the child’s neck broken. Others in the car will be maimed or even killed, especially from head injuries. So, you drive your child unbelted and without a legal child restraint? How selfish can you get? No seatbelt. No excuse. From the road safety authority supported by Ax Insurance.