SEDA TEENS HAIR PRODUCTS: SAMBA

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Released:	January 2008
Advertiser:	UNILEVER
Brand name:	SEDA TEENS HAIR PRODUCTS
Agency:	JWT Brasil
Country:	Brazil
Category:	Cosmetics & beauty products

Credits:

Advertising Agency: JWT BRASIL, BRAZIL
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea / Roberto Fernandez / Ricardo Chester
Scriptwriter: marcos Abrucio / Caio Cassoli
Agency Producer: Anna Bohm / Marcia Branco


Script in English
SFX: Music
FVO: (Singing)
Went to the beach for a cruise
And suddenly caught my boyfriend (dirty bastard)
Was smooth talking with this girl, a 'cutie pie' (I went crazy)
I screamed so much that I lost my voice

ANN: Somethings are meant just for teens. Like the new Seda Teens.
A line of hair products forbidden for those over 18 years old.
Brief Explanation
In all pieces, we see older women interpreting older rhythms, such as opera, bolero and an old-school samba.

The detail is that the song lyrics have a "teen" theme. They talk, in a super funny way, of boyfriends, teenage passions, school, problems, internet... as if they were hits from a teen singer - but in an older lady’s voice.

In the end, the song is cut and a teen voice ponders: Some things are meant just for teens. Like the new Seda Teens, a line of hair products forbidden for those over 18 years old.