Sedal: "BOLERO" Radio ad by JWT Brazil

Advertising Agency: JWT BRASIL, BRAZIL
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea / Roberto Fernandez / Ricardo Chester
Scriptwriter: marcos Abrucio / Caio Cassoli
Agency Producer: Anna Bohm / Marcia Branco


Script in English
SFX: Music

FVO: (Singing) I flunked school
Lost my love mate
My dad grounded me
From going out with the crew

Locked in the bedroom
Enjoying the blues
Without any internet
Without what to do...

ANN: Somethings are meant just for teens. Like the new Seda Teens.
A line of hair products forbidden for those over 18 years old.
Brief Explanation
In all pieces, we see older women interpreting older rhythms, such as opera, bolero and an old-school samba.

The detail is that the song lyrics have a 'teen' theme. They talk, in a super funny way, of boyfriends, teenage passions, school, problems, internet... as if they were hits from a teen singer - but in an older lady’s voice.

In the end, the song is cut and a teen voice ponders: Some things are meant just for teens. Like the new Seda Teens, a line of hair products forbidden for those over 18 years old.