Advertising Agency: JWT BRASIL, BRAZIL Executive Creative Director: Mario D'Andrea Creative Director: Mario D'Andrea / Roberto Fernandez / Ricardo Chester Scriptwriter: marcos Abrucio / Caio Cassoli Agency Producer: Anna Bohm / Marcia Branco
Script in English SFX: Music
FVO: (Singing) I flunked school Lost my love mate My dad grounded me From going out with the crew
Locked in the bedroom Enjoying the blues Without any internet Without what to do...
ANN: Somethings are meant just for teens. Like the new Seda Teens. A line of hair products forbidden for those over 18 years old. Brief Explanation In all pieces, we see older women interpreting older rhythms, such as opera, bolero and an old-school samba.
The detail is that the song lyrics have a 'teen' theme. They talk, in a super funny way, of boyfriends, teenage passions, school, problems, internet... as if they were hits from a teen singer - but in an older lady’s voice.
In the end, the song is cut and a teen voice ponders: Some things are meant just for teens. Like the new Seda Teens, a line of hair products forbidden for those over 18 years old.
The Radio ad titled BOLERO was done by JWT Brazil advertising agency for brand: Sedal in Brazil. It was released in the Jan 2008.