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Examples: UNITED NATIONS HIGH COMMISSION OF REFUGEES, SEXUAL HARRASSMENT HELPLINE, PHOENIX OGILVY, Sri Lanka

Ads Archive / Radio

SEXUAL HARRASSMENT HELPLINE: JOB DESCRIPTION

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Released: December 2004
Advertiser: UNITED NATIONS HIGH COMMISSION OF REFUGEES UNITED NATIONS HIGH COMMISSION OF REFUGEES
Brand name: SEXUAL HARRASSMENT HELPLINE SEXUAL HARRASSMENT HELPLINE
Agency: PHOENIX OGILVY PHOENIX OGILVY
Country: Sri Lanka Sri Lanka
Category: Public health & safety Public health & safety
Tags: Colombo Colombo

Credits:

Advertising Agency: PHOENIX OGILVY, SRI LANKA, Colombo
Creative Director: Ruchi Sharma
Scriptwriter: Ruchi Sharma/Malinda Seneviratne
Agency Producer: Hemali Abeywardena
Account Supervisor: Spencer Maneulpillai/Sanjini Munaweera
Sound Engineer: Ranga Dasanayake


Script in English

MVO: We are pleased to offer you this position. However, in accepting this job you will agree to carry out whatever functions the company deems fit. Your professional duties will include scheduling meetings, taking minutes, and the teasing and occasional squeezing by your male colleagues. Maintaining files of all correspondence, attending to the sexual propositions made by your superiors and taking note of all sexual innuendo. You will work late if required and entertain colleagues as and when requested. You will be expected to maintain office decorum, taking everything in your stride. You must maintain confidentiality on all matters pertaining to the company, and your discretion will be suitably rewarded.
Any resistance or failure to comply with your colleagues requests will result in immediate termination without recompense.

FVO: Sexual harassment is not part of your job description. If you are a victim or a witness, call our Women In Need hotline 471 85 85
Brief Explanation

Sexual harassment in the workplace is rampant but difficult to prove as abuses of power can be insidious but not overt - i.e. suggestive glances, touches etc. It is alarming that some women accept this exploitation as part of their job. The sinister voiceover in this spot attempts to break the perception.