SMOKING BAN AWARENESS: NEW AGE

	Download original version (size: 1.2 MB; duration: 00:31) Download English version (size: 1.2 MB; duration: 00:32)
Released:	April 2008
Advertiser:	CLEAN AIR ASSOCIATION
Brand name:	SMOKING BAN AWARENESS
Agency:	SHIMONI FINKELSTEIN DRAFTFCB
Country:	ISRAEL
Category:	Public health & safety
Tags:	Tel Aviv

Credits:

Advertising Agency: SHIMONI FINKELSTEIN DRAFTFCB, ISRAEL
Executive Creative Director: Kobi Barki
Scriptwriter: Yishay Raziel


Script in English
FVO: Dan, you're the one peaceful sane planet in the crazed universe of my life. But I feel a new awakening inside, gripping me, calling to me morning and night. My being longs for open spaces, for freedom. I can't hold it in anymore. I wanted to meet here to tell you...Dan, I'll be back in five.

ANN: Things have changed since the Non-Smoking in Public Places Law was passed. Things like conversations. For more information: clean-air.com

Script in Orginal Language
FVO: Dan, ata chocav shaket ve shafouy ba universe ha metoraf shel hahaim sheli. aval mashehoo hadash mitorr bi befnim, ohez bi metaltel oti boker ve erev. ha pnimiot sheli kmeaa le merchavim le hofsh, lo yecola leitapek yoter...dan, ratziti shenipagesh kan kedey lehodia lecha hamesh dakot hani hozeret...

ANN: dvarim hishtanoo meaz nicnas letokfo hahok lemeniat ishoon bemekomot tziboorim. Hasichot lemashal lemeyda nosaf, avir makaf naki nekooda com.

Brief Explanation
The non-smoking in public places law was passed last November. Clean Air, the organisation that fights passive smoking, asked us to create a campaign raising awareness of the change in the law and its results. We decided to show the change from an interesting amusing angle, not a didactic one. A fascinating insight that we learnt while working on the project was that since the new law was passed, something had changed in places like cafes and restaurants: having a conversation with a smoker would never be the same as before.