SMOKING BAN AWARENESS: TONY

	Download original version (size: 1.3 MB; duration: 00:34) Download English version (size: 1.3 MB; duration: 00:33)
Released:	April 2008
Advertiser:	CLEAN AIR ASSOCIATION
Brand name:	SMOKING BAN AWARENESS
Agency:	SHIMONI FINKELSTEIN DRAFTFCB
Country:	ISRAEL
Category:	Public health & safety
Tags:	Tel Aviv

Credits:

Advertising Agency: SHIMONI FINKELSTEIN DRAFTFCB, ISRAEL
Executive Creative Director: Kobi Barki
Scriptwriter: Noam Shamir


Script in English
MVO: Tony, you know the don likes you we all do, but last night...well, he thinks what you have done was disrespectful. I don't think that, the boys don't think that but, you know him. Tony...I'll be back in five.

ANN: Things have changed since the non smoking in public places law was passed. Things like conversations. For more information: clean-air.com.

Script in Orginal Language
MVO: Tony, Ata yode she habos ohev otcha, culanu metim halecha aval ma shekara etmol balayla Hoo hoshev she ze lo lainyan ani lo hoshev et zee, hahavre' lo hoshvim et ze... aval ata yode eiche hoo tony...hamesh dakot hani hozer

ANN: Dvarim hishtanoo meaz nicnas letokfo hahok lemeniat ishoon bemekomot tziboorim. Hasichot lemashal lemeyda nosaf, avir makaf naki nekooda com.

Brief Explanation
The non-smoking in public places law was passed last November. Clean Air, the organisation that fights passive smoking, asked us to create a campaign raising awareness of the change in the law and its results. We decided to show the change from an interesting amusing angle, not a didactic one. A fascinating insight that we learnt while working on the project was that since the new law was passed, something had changed in places like cafes and restaurants: having a conversation with a smoker would never be the same as before.