SOCIETY FOR THE DISABLED: ANNOUNCEMENT

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Released:	November 2005
Advertiser:	STOWARZYSZENIE PRZYJACIOL INTEGRACJI
Brand name:	SOCIETY FOR THE DISABLED
Agency:	LEO BURNETT WARSAW
Country:	Poland
Category:	Public health & safety

Credits:

Advertising Agency: LEO BURNETT WARSAW, POLAND
Creative Director: Martin Winther
Scriptwriter: Maciej Porebski
Agency Producer: Katarzyna Pachocka
Account Supervisor: Dominika Czajkowska
Advertiser's Supervisor: Magdalena Sulek
Sound Engineer: Marcin Kwapinski


Script in English
MVO: Attention! The driver of the car parked in the handicapped space... I repeat. The driver of
the car parked in the handicapped space is kindly asked to die of shame. I repeat... is kindly asked to die of shame.

ANN: It‘s a shame to park in handicapped spaces. Campaign by Integration – society for the
disabled.


Script in Orginal Language
MVO: Uwaga! Kierowca samochodu, stojacego na miejscu dla niepelnosprawnych...
Powtarzam. Kierowca samochodu, stojacego na miejscu dla niepelnosprawnych, jest proszony o spalenie sie ze wstydu. Powtarzam... jest proszony o spalenie sie ze wstydu.

ANN: To wstyd parkowac na miejscach dla niepelnosprawnych. Kampania z inicjatywy
Stowarzyszenia „Integracja“.


Brief Explanation
The radio spot was aired only in supermarkets and mega stores – through internal store
speakers. It was made to sound just like a typical supermarket announcement about cars left in
the parking lot. Our intention was to use the fact that shoppers pay close attention to
announcements about cars left in the parking lot – in case the car is theirs.