SOLO SUPER SOFT DRINK: SNORING

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Released:	January 2008
Advertiser:	RINGNES
Brand name:	SOLO SUPER SOFT DRINK
Agency:	McCANN NORWAY
Country:	Norway
Category:	Non-alcoholic drinks
Tags:	Oslo

Credits:

Advertising Agency: McCANN NORWAY, NORWAY, Oslo
Creative Director: Erlend Klouman Høiner
Scriptwriter: Tore Woll
Account Supervisor: Anne Kirsti Melhus
Advertiser's Supervisor: Karen Lima
Director: Øystein Johnsen/Eskil Paus


Script in English
SFX: Man snoring

SFX: Solo Super Song appearing with each snore
Script in Orginal Language
SFX: Mann snorker

SFX: Solo Super Sang dukker opp med hvert snork
Brief Explanation
The spots advertise the TVC where a boy is infected with a song when he drinks a Solo Super. The whole idea was to target only people who had seen the TVC, when the TVC wasn't running. The idea was to brand not only the bottle itself, but also the song and TV ad. That's why we intentionally left out the tagline and product.

Idea: A guy is snoring, and every time he opens his mouth the song from the Solo Super TVC comes out. He has obviously been drinking Solo Super. No tagline, no logo in this ad, since the idea was to advertise the TVC on radio.