SPORTING GOOD STORE: WOMAN RANT

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Released:	November 2007
Advertiser:	SPORTS AUTHORITY
Brand name:	SPORTING GOOD STORE
Agency:	DEVITO/VERDI
Country:	USA
Category:	Fast food outlets & restaurants
Tags:	New York

Credits:

Advertising Agency: DEVITO/VERDI, USA, New York
Creative Director: Sal DeVito
Scriptwriter: Rich Singer/Alexei Beltrone/Jay Marsen
Agency Producer: Barbara Michelson
Director: Joe Barone
Sound Engineer: Tim Leitner


Script in English
SFX: Cheering; building drums

FVO: People who think I’m a tomboy. Coaches who call me sweetie. Team captains that pick us last. Sports writers who pretend we don’t exist. Women who throw like girls. The guys who love them. Girls who are afraid to get their nails dirty. People that don’t take me seriously. Quitters. Sore losers. And anyone, anyone, anyone who stands in my way. This is for you:
SFX: Whistle
FVO: Get off the field.

ANN: Sports Authority. Dedicated to the dedicated.
Brief Explanation
Sports Authority is a large chain of sporting goods stores.