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Examples: DRENCH, SPRING WATER DRINK, CHI & PARTNERS, United Kingdom

Ads Archive / Radio

SPRING WATER DRINK: MARTIN LUTHER KING

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Original version




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Released: June 2007
Advertiser: DRENCH DRENCH
Brand name: SPRING WATER DRINK SPRING WATER DRINK
Agency: CHI & PARTNERS CHI & PARTNERS
Country: United Kingdom United Kingdom
Category: Non-alcoholic drinks Non-alcoholic drinks
Tags: London London

Credits:

Advertising Agency: CHI & PARTNERS, UNITED KINGDOM, London
Executive Creative Director: Ewan Paterson
Creative Director: Ewan Paterson
Scriptwriter: Ed Edwards/Dave Masterman
Agency Producer: Sian Parker
Sound Engineer: Rob Townsend


Script in English

MVO: I have a dream...I have a dream that one day...This nation will...erm...I should have
wrote it down, I should have wrote it down when I woke up. I have a dream, if I could remember what it was...

ANN: Your brain is 75% water, keep it topped up.
Drench. 100% clear, crisp spring water.

Brief Explanation

This campaign is based around famous speeches. We’ll take these famous speeches and alter them so that speechmaker is not at the top of his or her game.