Advertising Agency: FOOTE CONE & BELDING, USA Creative Director: Pat Durkin/Chris D'amico Scriptwriter: Pat Durkin Agency Producer: John Bleeden Account Supervisor: Leila Cesario Advertiser's Supervisor: Jennifer Arnoldt
Script in English SFX: People filing into a crowded auditorium.
TAQUITO: Excuse me, I’m here for the spelling bee.
OFFICIAL: But you’re a … taquito.
TAQUITO: Okay. taquito. Let’s see. T-A-Q?
OFFICIAL: No, no I’m sorry, you’re a taquito and this is a spelling bee.
TAQUITO: Well, actually I’m the new carne asada steak grilled taquito from Taco Bell. And I was spelling taquito before you interrupted me.
OFFICIAL: You don’t understand, Taquitos can’t go to spelling bees.
TAQUITO: Oh no, you don’t understand, I’m authentic carne asada steak rolled up tight in flour tortilla and grilled. I can go anywhere!
OFFICIAL: Anywhere except a spelling bee.
TAQUITO: Well, then why did you give me a word?
OFFICIAL: I never gave you a word. When I said taquito, I pointing out that you are a taquito. You just started spelling it.
TAQUITO: Oh… that did seem strange, me being a taquito and you giving me the word taquito.
MVO: Introducing Taco Bell’s new Steak Grilled Taquitos. Two Carne Asada steak Taquitos marinated in Mexican herbs and spices, hand-rolled and grilled to go, with your choice of dip. For Carne Asada steak you can eat anywhere… …Think Outside the Bun.
OFF: At participating locations.
The Radio ad titled SPELLING BEE was done by FCB Chicago USA advertising agency for product: Steak Grilled Taquitos (brand: Taco Bell) in United States. It was released in the Nov 2005.