Stimorol Chewing Gum: "CHOIR" Radio ad by Ogilvy Cape Town

Type of entry: Craft
Category: Best Use of Music and/or Sound Design
Advertiser: KRAFT FOODS SOUTH AFRICA
Product/Service: STIMOROL TASTE TWIST
Agency: OGILVY CAPE TOWN, SOUTH AFRICA
Advertiser KRAFT FOODS SOUTH AFRICA
Product STIMOROL TASTE TWIST
Entrant OGILVY CAPE TOWN, SOUTH AFRICA
Type of Entry: Craft
Category: Best Use of Music and/or Sound Design
Title: CHOIR
Advertiser/Client: KRAFT FOODS SOUTH AFRICA
Product/Service: STIMOROL TASTE TWIST
Entrant Company: OGILVY CAPE TOWN, SOUTH AFRICA
DM/Advertising Agency: OGILVY CAPE TOWN, SOUTH AFRICA


Brief Explanation
Stimorol Taste Twist is the first flavour-changing gum launched in South Africa. This radio spot gave the public a sense of what happens in your mouth when chewing. Sweet little Orange gets rudely taken out by powerful Mint. The radio spot was recorded with two choirs - Sopranos and Baritones.