Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA
Executive Creative Director: Brett Morris
Creative Director: Adam Wittert
Scriptwriter: Adam Wittert/Ivor Forrester
Agency Producer: Karin Keylock
Account Supervisor: Jackie van Zyl
Advertiser's Supervisor: Mercia Axon
Sound Engineer: Mark Langman
Script in English
SFX:Sounds of a ship
MVO1:It’s black as ink out there tonight…
MVO2:Aye. Black and cold. I can’t even feel me legs.
MVO1:He’s a headstrong one that, captain…
MVO2:Aye, 22 knots on a night like this?
MVO1:And for what? A man can barely see his hand in front of his face. I don’t like it, what if a...
MVO2:Calm your nerves, boy…Here have a cigarette…
MVO1:Cheers, I don’t mind if I do…
SFX:match being lit
MVO2:Never fear mate, the Titanic is unsinkable.
ANN:Hey sometimes you might as well smoke… But if you really want to quit, give
Smokenders a call on 011 784 7838.
The Radio ad titled TITANIC was done by Fcb Johannesburg advertising agency for product: Stop Smoking Program (brand: Smokenders) in South Africa. It was released in the Mar 2007.