Stop Smoking Program: "TITANIC" Radio ad by Fcb Johannesburg

Advertising Agency: FCB JOHANNESBURG, SOUTH AFRICA
Executive Creative Director: Brett Morris
Creative Director: Adam Wittert
Scriptwriter: Adam Wittert/Ivor Forrester
Agency Producer: Karin Keylock
Account Supervisor: Jackie van Zyl
Advertiser's Supervisor: Mercia Axon
Sound Engineer: Mark Langman


Script in English
SFX:Sounds of a ship

MVO1:It’s black as ink out there tonight…

MVO2:Aye. Black and cold. I can’t even feel me legs.

MVO1:He’s a headstrong one that, captain…

MVO2:Aye, 22 knots on a night like this?

MVO1:And for what? A man can barely see his hand in front of his face. I don’t like it, what if a...

MVO2:Calm your nerves, boy…Here have a cigarette…

MVO1:Cheers, I don’t mind if I do…

SFX:match being lit

MVO2:Never fear mate, the Titanic is unsinkable.

ANN:Hey sometimes you might as well smoke… But if you really want to quit, give
Smokenders a call on 011 784 7838.