Street Kids Charity: "INTERVENTION " Radio ad by ALMAPBBDO

Advertising Agency: ALMAPBBDO, BRAZIL
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Creative Director: Luiz Sanches/Dulcídio Caldeira
Scriptwriter: Marcos Almirante/Marcelo Rizério
Agency Producer: Egisto Betti/Andre Soares
Producer: Egisto Betti/Andre Soares

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music

Child 1: Lady, can I have some spare change? Just a few cents... Please, Lady. I need to buy some food!

Child 2: Mr, Mr, got some spare change? C’mon Mr... I have to buy milk for my little sister. Please!

(After the song, the following statement is played)

ANN: Street children don’t cease to exist just because you listen to music with your car windows rolled up.
Do your part: call 5812-4777 and help Casa do Zezinho help these children.Full script of the ad in the original language
SFX: Entra música com exemplos das falas dos meninos.

Child 1: Tio, dá um dinheirinho aí? To com fome, tio. É pra eu comprar um sanduíche. Dá um dinheirinho aí, tio?”

Child 2: Tio, tio, dá um dinheirinho aí? Ô, tio... É pro leite da minha irmãzinha. Tio, por favor!

(No final da musica, a seguinte locução é tocada)

ANN: Não é porque você ouve música com a janela do carro fechada que as crianças de rua deixam de existir.
Faça a sua parte: ligue para 5812-4777 e ajude a Casa do Zezinho a mudar esta situação.
Brief Explanation
Casa do Zezinho is an institution that takes poor children and teenagers off the streets of São Paulo. In order to do so, it relies solely on donations.

To raise consciousness while encouraging contributions to our charity, we created interventions during regular radio programming: while a song is playing, listeners are surprised by the sound of children asking for help.