SUBARU ALL-WHEEL DRIVE: NON-STOP

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Released:	January 2007
Advertiser:	Subaru Canada
Brand name:	SUBARU ALL-WHEEL DRIVE
Agency:	DDB CANADA
Country:	Canada
Category:	Cars & automotive services
Tags:	CANADA

Credits:

Advertising Agency: DDB CANADA, CANADA, CANADA
Creative Director: Andrew Simon
Scriptwriter: Chris Booth/Joel Pylypiw
Agency Producer: Andrew Schulze
Account Supervisor: Geoff Taylor
Director: Paul Seely


Script in English
MVO:Driving in winter weather can be very dangerous as the roads can be covered in snow and ice which obviously makes conditions for stopping and staying in control quite difficult because most cars with their two wheel drive don’t have the necessary traction to stop or stay in control so when they get into tricky situations on ice or in deep snow they don’t have the appropriate power to all four of their wheels and so can’t stop and instead they keep going and losing control and spinning their wheels and wishing that if only they had a Subaru with their famous Symmetrical Full-time All Wheel Drive System it’d be easier for them to keep control and come to a nice.. safe.. stop.