Advertising Agency: DDB CANADA/TORONTO, CANADA, CANADA Executive Creative Director: Andrew Simon Scriptwriter: Chris Booth/Joel Pylypiw Agency Producer: Andrew Schulze Account Supervisor: Michael Davidson/Geoff Taylor Producer: Andrew Schulze
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD SFX: Car horns
MVO1: Whoa, watch it you... MVO2: ...fine fellow. MVO1: You think you own the... MVO2: ...gosh darn... MVO1: ...roads or something, you... MVO2: ...swell character?
MVO1: How about you try indicating you... MVO2: ...upstanding citizen... MVO1: ...before I get out and... MVO2: ...buy you a box of chocolates.
ANN: Driving a Subaru just got a lot cleaner. Introducing the eco-friendly 2009 Legacy PZEV: a Partial Zero Emission Vehicle that’s ninety per cent cleaner than the average new vehicle. See dealer or Subaru.ca for details. Brief Explanation To introduce Subaru’s new Partial Zero Emissions Vehicles, which are 90% cleaner than the average new car. We took something dirty, in this case the language associated with road rage, and cleaned it up.
The Radio ad titled ROAD JOY was done by DDB Canada, Toronto advertising agency for product: Subaru Legacy Pzev (brand: Subaru) in Canada. It was released in the Nov 2008.