Subaru Legacy Pzev: "ROAD JOY" Radio ad by DDB Canada, Toronto

Advertising Agency: DDB CANADA/TORONTO, CANADA, CANADA
Executive Creative Director: Andrew Simon
Scriptwriter: Chris Booth/Joel Pylypiw
Agency Producer: Andrew Schulze
Account Supervisor: Michael Davidson/Geoff Taylor
Producer: Andrew Schulze

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Car horns

MVO1: Whoa, watch it you...
MVO2: ...fine fellow.
MVO1: You think you own the...
MVO2: ...gosh darn...
MVO1: ...roads or something, you...
MVO2: ...swell character?

MVO1: How about you try indicating you...
MVO2: ...upstanding citizen...
MVO1: ...before I get out and...
MVO2: ...buy you a box of chocolates.

ANN: Driving a Subaru just got a lot cleaner.
Introducing the eco-friendly 2009 Legacy PZEV: a Partial Zero Emission Vehicle that’s ninety per cent cleaner than the average new vehicle.
See dealer or Subaru.ca for details.
Brief Explanation
To introduce Subaru’s new Partial Zero Emissions Vehicles, which are 90% cleaner than the average new car. We took something dirty, in this case the language associated with road rage, and cleaned it up.