SUMMER INSIDERS REPORT: BEAD OF SWEAT

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Released:	May 2007
Advertiser:	PRESIDENT'S CHOICE
Brand name:	SUMMER INSIDERS REPORT
Agency:	Pirate Radio & Television
Country:	Canada
Category:	Fast food outlets & restaurants
Tags:	CANADA

Credits:

Advertising Agency: BENSIMON BYRNE, CANADA, CANADA
Executive Creative Director: Peter Byrne
Creative Director: David Rosenberg
Scriptwriter: Michael Takasaki/Glen Dsouza
Agency Producer: Christine Pacheco
Account Supervisor: Charlotte Osborne
Advertiser's Supervisor: Marie-France Gibson
Director: Terry O'Reilly
Sound Engineer: Earl Torno


Script in English
SFX: Music

ANN: Ahem. Summer would like to apologise for that one bead of sweat, inching its way down your back. Trickling, creeping, crawling like some kind of saline centipede. You twitch, you flinch, you kinda...like the way it feels, actually.

Ahem. Anyway, to make amends, Summer is offering new President’s Choice Pineapple Upside Down Cake. Juicy pineapple, sweet caramel sauce and rich sponge cake that feels a whole lot better going down.

Look for them in the PC Summer Insider’s Report.
Clearly the best part of summer, and in stores now.
Brief Explanation
Summer's wonderful, but it's not without its annoyances. Other people's inappropriate swimwear. Torturous, trickling sweat. And, in Canada, endless, unavoidable traffic jams caused by all the road repairs it's too cold to do the rest of the year.