SUMMER INSIDERS REPORT: HABANERO BBQ SAUCE

	Download original version (size: 354.2 KB; duration: 00:30)
Released:	May 2007
Advertiser:	PRESIDENT'S CHOICE
Brand name:	SUMMER INSIDERS REPORT
Agency:	Pirate Radio & Television
Country:	Canada
Category:	Fast food outlets & restaurants
Tags:	CANADA

Credits:

Advertising Agency: BENSIMON BYRNE, CANADA, CANADA
Executive Creative Director: Peter Byrne
Creative Director: David Rosenberg
Scriptwriter: Michael Takasaki/Glen Dsouza
Agency Producer: Christine Pacheco
Account Supervisor: Charlotte Osborne
Advertiser's Supervisor: Marie-France Gibson
Director: Terry O'Reilly
Sound Engineer: Earl Torno


Script in English
SFX: Music; birds chirping

ANN: Ahem. Summer would like to apologise. Because of a clerical error, all of this year’s road construction is being done on the roads you use most often. The worst part is, it’s completely unnecessary. The roads were fine. Our boys just like digging.

To make amends, Summer is offering new President’s Choice Smokin’ Habanero Barbecue Sauce.
A fiery mix of seven peppers - hot enough to melt perfectly good asphalt.

Look for them in the PC Summer Insider’s Report.
Clearly the best part of summer, and in stores now.
Brief Explanation
Summer's wonderful, but it's not without its annoyances. Other people's inappropriate swimwear. Torturous, trickling sweat. And, in Canada, endless, unavoidable traffic jams caused by all the road repairs it's too cold to do the rest of the year.