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| Released: | July 2004 |
| Advertiser: | UNILEVER ITALIA HOME & PERSONAL CARE |
| Brand name: | SUNSILK SHAMPOO |
| Agency: | JWT |
| Country: | Italy |
| Category: |
Cosmetics & beauty products |
| Tags: |
Milan |
Advertising Agency: JWT, ITALY, Milan
Creative Director: Alberto Citterio/Pietro Maestri (Creative Responsible)
Scriptwriter: Francesco Muzzopappa
Agency Producer: Moviefarm
Director: Renato Morlacchi
Script in English
Woman: (ardently) Yeah, go on, hurt me..
Man: (ardently) I’ll whip you then...
SFX: Two lashes of a whip.
Woman: Yessss... again, again...
Man: I’ll pull your hair as well …...
Woman: Yesssssss, harder, treat it real rough….
Man: I’ll iron it for you..
Woman: Yeahhhhh... iron it all... don’t stop...
Man: And then I’ll brush it…...
Woman: (orgasmically) Ahhh... ye…sssss.... more... more ….
Man: And now I’ll get the hair dryer out...
SFX: Hairdryer.
Woman: ...Yesss!!!!!! (orgasm) massacre it!!! Ahhhhhhhhhhh!
VO: If you like mistreating your hair, at least protect it with new Sunsilk Duo Keratins shampoo and conditioner. And you? Which is your Sunsilk?
Script in Orginal Language
Donna: (accento romagnolo, con ardore) Sì dai, fammi male...
Uomo: (con ardore) Ti frusto...
SFX: 2 colpi di frusta
Donna: Sìì...di più...di più...
Uomo: Allora ti tiro i capelli...
Donna: Sììì, ancora... maltrattali...
Uomo: Te li stiro...
Donna: Sììì...stirali tutti... non fermarti...
Uomo: E poi li spazzolo...
Donna: (da orgasmo) Ahhh... sììì....cosìì...di più... di più...
Uomo: E ora tiro fuori l’asciugacapelli...
Donna: Sìììì (orgasmo) strapazzali... Ahhhhhhhhhhh!
VO: Se ti piace maltrattare i capelli, almeno riparali e proteggili con nuovo Sunsilk Duo Keratins shampoo e balsamo crema. E tu, quale Sunsilk fa per te?