Superbonder Glue: "BREAKDANCE" Radio ad by Ars DDB

Advertising Agency: ARS DDB, VENEZUELA, Caracas
Executive Creative Director: DANIEL OLIVEIRA
Agency Producer: Dominique Maurice
Advertiser's Supervisor: Carolina Rivas/Rafael Manzanilla


Script in English
MVO: This is Gerardo’s Story, a young man who’s teenage years were surrounded by breakdance music.

During the mid-80s, all his life danced, - excuse the pun – round this spastic dance style...

One afternoon, while doing a spin, with the entire weight of his body on his head, something went- CRACK!

From that moment, every time Gerardo listens to something that reminds him of breakdancing, a wave immediately frantically possesses his body, and his arms...His entire social was deeply changed forever.

At an Egyptian antiquities auction...
Buying a rubber duckie...
Helping his girlfriend do the dishes…


Gerardo was getting lonely, isolated, becoming a victim of his breakdance attacks... but he
found a solution... Did he learn to do the Salsa? Nope. Did he tie up his own arms? NO! He
simply discovered Superbonder Glue which in 3 seconds fixes what a dance...breaks.

1,2,3 Superbonder Glue. Fixed.
Script in Orginal Language
MVO: Esta es la historia de Gerardo, un hombre que tuvo una adolescencia marcada por el
break dance.

A mediados de los 80, toda su vida giraba, permitanme esa gracia, en torno a esta danza espasmódica. Una tarde, girando invertido con todo el peso de su cuerpo sobre su cabeza, algo hizo (crack).
A partir de ese instante, cada vez que escucha un sonido que lo remite al break dance, automáticamente una onda frenética se apodera de sus brazos.

Toda su vida social se vió afectada.
En un remate de piezas egipcias
Comprando un patito de hule
Ayudando a lavar los platos

Se iba quedando solo, aislado, atemorizado por sus ataques de break dance…pero lo solucionó. ¿ Empezó a bailar salsa? ¿se auto ató los brazos? No! Simplemente descubrió al pegamento Superbonder que en 3 segundos, arregla lo que desarregla el break dance.
1,2,3, Pegamento Superbonder. Arreglado.