SUPERMARKET: NORWEGIAN FOOD

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Released:	April 2008
Advertiser:	LIDL
Brand name:	SUPERMARKET
Agency:	CUTTING EDGE PRODUCTIONS
Country:	Norway
Category:	Fast food outlets & restaurants
Tags:	Oslo

Credits:

Advertising Agency: CUTTING EDGE PRODUCTIONS, NORWAY, Oslo
Executive Creative Director: Marius Skogsrud
Scriptwriter: Egil Eldøen/Aleksander Lilleøien/Marius Skogsrud


Script in English
Choir: Lidl has Norwegian food, Norwegian food, Norwegian food.
Lidl has Norwegian food - quality, low price.

Lidl has Norwegian food, Norwegian food, Norwegian food.
Lidl has Norwegian food - quality, low price.

Lidl has Norwegian food, Norwegian food, Norwegian food.
Lidl has Norwegian food - quality, low price.
Script in Orginal Language
Kor: På Lidl får du norsk mat, norsk mat, norsk mat.
På Lidl får du norsk mat - kvalitet til laveste pris.

På Lidl får du norsk mat, norsk mat, norsk mat.
På Lidl får du norsk mat - kvalitet til laveste pris.

På Lidl får du norsk mat, norsk mat, norsk mat.
På Lidl får du norsk mat - kvalitet til laveste pris.
Brief Explanation
The Lidl grocery stores want to communicate that they stock Norwegian food. Lidl is rather new in Norway. The customers think that they only sell foreign food brands. We used the melody from ‘In the Hall of the Mountain King’ written by Edvard Grieg to place a strong link between Norway and Lidl. This piece of music is an important part of the Norwegian musical heritage.