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Examples: ADIDAS, SUPERNOVA TRAINERS, Brazil

Ads Archive / Radio

SUPERNOVA TRAINERS: MOTOR

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Original version


English version


Download original version (size: 1.2 MB; duration: 00:30) Download English version (size: 1.2 MB; duration: 00:30)
Released: June 2004
Advertiser: ADIDAS ADIDAS
Brand name: SUPERNOVA TRAINERS SUPERNOVA TRAINERS
Country: Brazil Brazil
Category: Clothing, Footwear, Accessories Clothing, Footwear, Accessories

Credits:

Advertising Agency: TBWA\BR, BRAZIL
Creative Director: Cibar Ruiz
Scriptwriter: Fabio Pinheiro/Alexandre Nino
Agency Producer: Tbwa/Br
Account Supervisor: Thaya Marcondes
Advertiser's Supervisor: Luciano Kleiman
Director: Tony Berchmans
Sound Engineer: Tony Berchmans/Matolli


Script in English

SFX: Noise of a car engine starting and changing up through the gears.

VO: Introducing the new Adidas SuperNova. Running.
Script in Orginal Language

SFX: Barulho de motor de um carro ligado. Ouvimos aceleradas. De repente, o carro entra em movimento. Ouvimos o barulho das mudanças de marcha: primeira, segunda, terceira, quarta, quinta, sexta, sétima,S, o interessante é que o motor não pára de trocar as marchas. Elas se tornam infinitas. Fazendo uma alusão a nova linha de corrida da Adidas.

O som das trocas de marcha vai caindo para BG.

Assinatura: Chegou a nova linha SuperNova da Adidas. Running.
Brief Explanation

The idea is to make an illusion of the new line for races by Adidas.
In the advert, the engine does not stop while changing gears. This is not really possible.