SUZUKI LIANA: EXTRA SOCKET

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Released:	November 2005
Advertiser:	SUZUKI
Brand name:	SUZUKI LIANA
Agency:	SHIMONI FINKELSTEIN FCB DRAFT
Country:	ISRAEL
Category:	Cars & automotive services
Tags:	Tel Aviv

Credits:

Advertising Agency: SHIMONI FINKELSTEIN FCB DRAFT, ISRAEL, Tel Aviv
Creative Director: Kobi Barki
Scriptwriter: Kobi Braki/Inna Korbanov
Agency Producer: Galia Talner
Account Supervisor: Mira Finkelstein
Advertiser's Supervisor: Dan Gafni


Script in English
VO: An additional electrical socket. An additional electrical socket?! Who say's you need an
additional electrical socket in a family car? Maybe you don't - But without it, it's not Suzuki.
Suzuki Liana 2006. Starting at 175,877 NIS

Script in Orginal Language
NA
Brief Explanation
It is a very equipped vehicle, especially with small accessories such as: sun glasses holder, an
additional electrical socket and etc.

On the one hand paying attention to such small accessories is a very practical and user-friendly
approach, but on the other hand it might also look like being petty, especially in the perception of
the Israeli consumer.

We used this gap between efficiency and pettiness to grab his attention, and to point out that this
what Suzuki is all about. A famous Israeli narrator is wondering about an additional electrical
socket (a representative of those accessories) and its necessity in a family car.