Tampax: "O, PERIOD" Radio ad by Leo Burnett Usa

Advertising Agency: LEO BURNETT USA, USA, Chicago
Executive Creative Director: Becky Swanson
Creative Director: Craig Shparago/Shelley Weakly
Creative Director: Craig Shparago/Shelley Weakly
Scriptwriter: Craig Shparago
Sound Engineer: Jon Seiller

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Festive music

ANN: A holiday message from Mother Nature.

FVO: (Singing) Period, O period
Put away the menorah
You won’t light the candles,
You won’t dance the hora

Mother Nature’s coming
To give you a lift
A Hanukkah surprise:
It’s your red Monthly Gift!

And while you’re menstruating,
You’re hoping I’ll just go away
But there’s no stopping me
Can’t hold back the Red Sea
And I’m with you for five lovely days!

FVO & MVO: (Singing) Period, O period
You can’t play the dreidel
No chocolate gelt
On the Hanukkah table
Mother Nature’s taking the fun from these nights
So much for this year’s Festival of Lights... Hey!

ANN: Outsmart Mother Nature, with Tampax.
Brief Explanation
To coincide with the Jewish winter holiday Hanukkah, this radio commercial features an interpretation of Mother Nature performing a parody of 'Hanukkah, O Hanukkah.'
'Mother Nature’s Monthly Gift' is a euphemism for the monthly period. The Mother Nature character appears throughout all media channels within this campaign and the actress who portrays her, Catherine Lloyd Burns, is by no means a professional singer.