Advertising Agency: LEO BURNETT USA, USA, Chicago Executive Creative Director: Becky Swanson Creative Director: Craig Shparago/Shelley Weakly Creative Director: Craig Shparago/Shelley Weakly Scriptwriter: Craig Shparago Sound Engineer: Jon Seiller
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD SFX: Festive music
ANN: A holiday message from Mother Nature.
FVO: (Singing) Period, O period Put away the menorah You won’t light the candles, You won’t dance the hora
Mother Nature’s coming To give you a lift A Hanukkah surprise: It’s your red Monthly Gift!
And while you’re menstruating, You’re hoping I’ll just go away But there’s no stopping me Can’t hold back the Red Sea And I’m with you for five lovely days!
FVO & MVO: (Singing) Period, O period You can’t play the dreidel No chocolate gelt On the Hanukkah table Mother Nature’s taking the fun from these nights So much for this year’s Festival of Lights... Hey!
ANN: Outsmart Mother Nature, with Tampax. Brief Explanation To coincide with the Jewish winter holiday Hanukkah, this radio commercial features an interpretation of Mother Nature performing a parody of 'Hanukkah, O Hanukkah.' 'Mother Nature’s Monthly Gift' is a euphemism for the monthly period. The Mother Nature character appears throughout all media channels within this campaign and the actress who portrays her, Catherine Lloyd Burns, is by no means a professional singer.
The Radio ad titled O, PERIOD was done by Leo Burnett Usa advertising agency for product: Tampax (brand: Tampax) in United States. It was released in the Dec 2008.