Technical Services: "MANNY" Radio ad by Y&R

Advertising Agency: Y&R, USA, New York
Executive Creative Director: Scott Vitrone/Ian Reichenthal
Scriptwriter: Ian Reichenthal
Agency Producer: Nathy Aviram/Jo Kelly
Account Supervisor: Stephanie Shaw
Producer: Nathy Aviram/Jo Kelly
Sound Engineer: Philip Loeb

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Manny is excited. He just installed his small business’ computer network, and it only took him four days.

Manny is proud of himself. Time for a soda.

SFX: Soda can opening

ANN: Meanwhile across town, Harman & Partners, and their fully-operational computer network, is finishing their presentation.

Tomorrow, they will poach Manny’s largest client.

And why not? Their presentation is incredible.
Bar graphs in 3, and often 4, dimensions.
Pie charts so ahead of their time, that they will only be fully understood 3 or 4 meetings from now.

Had Manny only made the smart choice: Tech Depot Services from Office Depot.
They set up your computer network for you, and it's done.

Manny would have had a working network. And more importantly, he would still have a business.
With employees in it.
Employees with which to network.

Office Depot. The smart way to take care of business.