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THEATRE COMPANY: MONSOON THEATRE FESTIVAL
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Original version
| Download original version (size: 473.7 KB; duration: 00:40) | |
| Released: | December 2007 |
| Advertiser: | OMIGOSH  |
| Brand name: | THEATRE COMPANY |
| Agency: | McCANN ERICKSON INDIA |
| Country: | INDIA |
| Category: |
Entertainment & leisure
|
| Tags: |
Mumbai
|
Credits:
Advertising Agency: McCANN ERICKSON INDIA, INDIA, Mumbai
Executive Creative Director: Prasoon Joshi
Creative Director: Akshay Kapnadak
Scriptwriter: Prajato Guha Thakurta
Script in English
SFX: Heavy rain merges into applause
ANN: The Monsoon Theatre Festival. Brought to you by the Omigosh Theatre Company. From July 6th to 14th, 2007.
For more details, contact 98206 64 959.
Brief Explanation
Omigosh Theatre Festival wanted to announce that it was introducing a Festival especially for the monsoon. It wanted to create a buzz without introducing the films that were to be screened so the message had to simple and yet creative in order to generate footfall. So the brief was simple: just use monsoon and theatre to optimum effect.