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Ads Archive / Radio
THOMAPYRIN HEADACHE TABLETS: PARADOX
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Original versionEnglish version
| Download original version (size: 653.9 KB; duration: 00:20) Download English version (size: 243.1 KB; duration: 00:20) | |
| Released: | October 2007 |
| Advertiser: | BOEHRINGER INGELHEIM PHARMA  |
| Brand name: | THOMAPYRIN HEADACHE TABLETS |
| Agency: | Euro RSCG Duesseldorf |
| Country: | Germany |
| Category: |
Pharmacy
|
Credits:
Advertising Agency: EURO RSCG DUESSELDORF, GERMANY
Executive Creative Director: Felix Glauner
Creative Director: Florian Meimberg/Torsten Pollmann
Agency Producer: Christian Kaeutner
Advertiser's Supervisor: Eva Wolf
Sound Engineer: Marco Manzo/Florian Schweizer
Script in English
ANN: The following sentence is true; the previous sentence is false.
Against headaches...
SFX: Effervescent pills
ANN: ..Thomapyrin headache pills.
Script in Orginal Language
ANN: Der folgende Satz ist wahr; der vorherige Satz ist falsch.
Gegen Kopfschmerzen...
SFX: Tablette fällt in Wasserglas
ANN:...Thomapyrin kopfschmerz tabletten.
Brief Explanation
Brief: Create a radio spot for Thomapyrin that demonstrates headache pain relief in an unseen way.
Solution: Semantic Paradoxons are statements that lead to an infinite contradiction. A phenomenon that already taxed ancient philosophers’ brains. Fortunately there’s Thomapyrin today!