TIDE WASHING DETERGENT: CRANBERRY JUICE

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Released:	April 2008
Advertiser:	Procter&Gamble
Brand name:	TIDE WASHING DETERGENT
Agency:	SAATCHI & SAATCHI
Country:	USA
Category:	Household
Tags:	New York

Credits:

Advertising Agency: SAATCHI & SAATCHI, USA, New York
Executive Creative Director: Gerry Graf
Creative Director: Audrey Huffenreuter/ Icaro Doria
Scriptwriter: Ashley Davis Marshall/ Alan Vladusic
Agency Producer: Eric Korte
Account Supervisor: Andrea Diquez/ Sarah Beaumont/ Rebecca Milby/ Gus Marmarinos
Sound Engineer: Tim Leitner/ Joe Barone


Script in English
FVO: When I was cast as Juliet, in William Shakespeare’s Cranberry Juice and Juliet, I couldn’t believe my cranberry juice. On opening night my whole family was in the front cranberry juice, beaming at me. And when the play was over, they weren’t the only ones giving me a standing cranberry juice. The whole cranberry juice jumped to their feet. Getting that part truly was a cranberry juice come true for me.

ANN: Remember the day. Not the Stain. Tide Laundry Detergent.