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Examples: TENDER LOVING CARE, TLC EARBUDS, SAATCHI & SAATCHI, South Africa

Ads Archive / Radio

TLC EARBUDS: THAT'S BETTER

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Original version




Download original version (size: 470.2 KB; duration: 00:29)
Released: April 2005
Advertiser: TENDER LOVING CARE TENDER LOVING CARE
Brand name: TLC EARBUDS TLC EARBUDS
Agency: SAATCHI & SAATCHI SAATCHI  & SAATCHI
Country: South Africa South Africa
Category: Cosmetics & beauty products Cosmetics & beauty products
Tags: Cape Town Cape Town

Credits:

Advertising Agency: SAATCHI & SAATCHI, SOUTH AFRICA, Cape Town
Creative Director: Conn Bertish
Scriptwriter: Slade Gill
Agency Producer: Julie Gardiner
Account Supervisor: Graham Cruikshanks
Advertiser's Supervisor: Tamir Lubezky
Director: Slade Gill
Sound Engineer: Arnold Vermaak


Script in English

ANNCR: (muffled, inaudible) Earwax is produced by all of us. It is a common, yet easily treatable cause of deafness and discomfort.

Earwax only causes problems when it builds up. This may be due to over-production of wax in the ear, difficulties in the natural clearance of the wax, like narrow or hairy ear canals, or working in dusty environments.

SFX: The brush and squeak of ear-bud cleaning the ear.

ANNCR: (clear) 100% pure cotton ear buds from Tender Loving Care. Tender Loving Care. Everyone needs it.
Brief Explanation

The first part of this advert is barely audible and very muffled, creating the effect of ears "clogged" up with wax.