TOMS GUITARS: COUNTRY & WESTERN

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Released:	February 2006
Advertiser:	THAT OTHER MUSIC STORE
Brand name:	TOMS GUITARS
Agency:	THE DUKES OF URBINO.COM
Country:	South Africa
Category:	Fast food outlets & restaurants
Tags:	Johannesburg

Credits:

Advertising Agency: THE DUKES OF URBINO.COM, SOUTH AFRICA, Johannesburg
Creative Director: Graham Warsop; Michael Blore
Scriptwriter: David Krueger; Nicola Wilson
Agency Producer: Prenneven Govender
Account Supervisor: Liam Wielopolski
Sound Engineer: Rob Schroeder; Andrew Stanfield


Script in English
VO: I’ve been in Israel on this kibbutz for seven months now, working with the cows. Milking
them, cleaning them and feeding them. One day while I was opening a gate to take the one group of milked cows back to their pasture and lead the unmilked cows in to get milked, I kinda forgot to close this one gate. So before I knew it they were running wild all over the kibbutz.

SFX: Guitar note

VO: Cows everywhere. Then we called all the kibbutzniks to put on their boots. And help us with the scare.

SFX: Country-style guitar

VO: After we were done there were a few cows that were missing. Probably dead but there’s no
one else worth blaming. They found out it was me, That caused them misery, For it was the Sabbath you see. So now I’m all lonely. I’m a lonely cowboy who ain’t got his cows. Who’s missing his homeland and missing his house. But at least I got my country at least I got my western, to get me through this trouble in Canaan.

ANN: TOMS Guitars.

VO: Write a song about it.