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Examples: CAMPAIGNS & GREY, TONY HERTZ RADIO WORKSHOP, THE PHILIPPINES

Ads Archive / Radio

TONY HERTZ RADIO WORKSHOP: LOUNGE

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Original version




Download original version (size: 764.8 KB; duration: 01:37)
Released: December 2005
Brand name: TONY HERTZ RADIO WORKSHOP TONY HERTZ RADIO WORKSHOP
Agency: CAMPAIGNS & GREY CAMPAIGNS & GREY
Country: THE PHILIPPINES THE PHILIPPINES
Category: Commercial public services Commercial public services

Credits:

Advertising Agency: CAMPAIGNS & GREY, THE PHILIPPINES
Creative Director: Ompong Remigio
Scriptwriter: Ompong Remigio
Agency Producer: Gerry Magnaye
Sound Engineer: Gerry Magnaye


Script in English

VO: This is a corny jingle you think you've heard before... sounds like those corny jingles you
can't take anymore... don't switch stations yet, this won't last 2 minutes... I'm just announcing a seminar and you'd better get in it... Listen now... There's this man Tony Hertz, he's a radio star... he's not related to the rent a car... he's here to teach radio advertising... that wins in Clio and Cannes... so you award-conscious creatives sign up today... if you think radio is blah, well you made it that way... you better learn from Tony, make radio a hit cause a listener can only take so much s***.

ANN: Hey did he just say sh...? Never mind. The Tony Hertz radio seminar happens on
January 6. Media, broadcasters, clients, and those who want to save radio can register now. Call Medy Torres at 8847303 or 09189023403.

VO: Have you noticed that jingles have awful meter? Who on earth will sing this thing that i just
did?


Brief Explanation

The vocal and musical arrangements are made to sound like "broadwayish" - a parody of local
ads' fondness and foreign sounding executions.