TOOLS: WORK LAMP

	Download original version (size: 1.2 MB; duration: 00:40) Download English version (size: 1.3 MB; duration: 00:43)
Released:	January 2008
Advertiser:	WÜRTH
Brand name:	TOOLS
Agency:	BADE OG
Country:	Norway
Category:	Home electronics & audio-visual
Tags:	Oslo

Credits:

Advertising Agency: DINAMO, NORWAY, Oslo
Creative Director: Knut Harlem
Scriptwriter: Bjørnar Olsen
Director: Bjørnar Olsen
Sound Engineer: Thomas Hukkelberg


Script in English
SFX: Dramatic music
MVO1: I’m afraid!
MVO2: Why?
MVO1: It’s so.. – it’s so dark here.
MVO2: Is that a monster, in the corner there..
MVO1: Ooh!
SFX: Flying sound.
MVO2: What is that?
MVO1: Can it be?
MVO2: I think it is...
MVO1 & MVO2: The Würthman is coming!
MVO3: Hey you guys. Did it get a little dark and scary for you, now?
MVO1 & MVO2: Yeah!
MVO3: Yeah. Here’s a work lamp.
MVO1: How did you know that we needed light, Würthman?
MVO3: Well, I allways keep an eye over what you guys lack, so you can work without being stopped and...see the light…
MVO1 & MVO2: Hahah. See the light. Work lamp. Haha.
MVO3: Exactly. The Würthman always delivers. Goodbye.
MVO1 & MVO2: Good bye!

ANN: Würth. Takes care of it.

Script in Orginal Language
SFX: Dramatisk, skummel musikk.
MVO1: Jeg er redd.
MVO2: Hvorfor det?
MVO1: Det er så...mørkt her.
MVO2: Er det et monster i kroken der borte?
MVO1: Jeg tror det. Hold rundt meg!
SFX: Pompøs supermannmusikk et stykke unna. Kommer nærmere og nærmere til den er helt fremme.
MVO1: Hysj. Hva er det?
MVO2: Kan det være?
MVO1: Jeg tror det er...
MVO1 & MVO2: Würthmannen!
MVO3: Heisann! Ble det litt mørkt og skummelt for dere?
MVO1: Ja!
MVO3: Her er en arbeidslampe!
MVO2: Hvordan visste du vi trengte lys, Würthmannen?
MVO3: Jeg vil alltid holde oversikt over hva dere mangler. Slik at dere kan jobbe uten avbrekk og se lyset
MVO1 & MVO2: Haha. Se lyset, ja. Arbeidslampen lyser opp. Hahaha!
MVO3: Nettopp. Würthmannen skal ordne opp for dere. Good bye!
MVO1 & MVO2: Good bye!

ANN: Würth – ordner opp

Brief Explanation
Client wished to make their salesmen proud, in order to sell better. So this is basically an ad for a few people (the employees of Würth), but has to be liked and enjoyed nationwide, by public listeners (it has worked very well on all levels).