TORNADO WASH-FLUSH TOILET: TV COMMERCIAL

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Released:	June 2007
Advertiser:	TOTO NEOREST
Brand name:	TORNADO WASH-FLUSH TOILET
Agency:	DENTSU
Country:	Japan
Category:	Home electronics & audio-visual
Tags:	Tokyo

Credits:

Advertising Agency: DENTSU, JAPAN, Tokyo
Creative Director: Yuki Abe/Daisuke Tsuda
Scriptwriter: Wataru Yamamoto
Agency Producer: Mai Sugano
Account Supervisor: Katsuyori Oka/Satoshi Yanagita
Advertiser's Supervisor: Toru Iwasaki
Director: Wataru Yamamoto
Sound Engineer: Takuro Hirosawa/Takashi Tachibana


Script in English
FVO: A 30-second TV commercial for Neorest entitled 'Thank Goodness for the Tornado Flush.'
The commercial opens...a model is sitting on a toilet. She finishes her business and flushes but...there’s a survivor. One formidable stool is left behind, refusing to be flushed.
Cut to a close-up of the stool.
Cut back to the model as a sad expression clouds her face and gloomy music begins to play.

SFX: Music

FVO: The model asks plaintively, 'What should I do?'
The answer appears on the screen, 'I wish I had the Tornado Wash-Flush.'
Now the model is using the toilet again. We cut to a tight shot of the stool. Incredibly, it’s even bigger than the one before.
The model looks anxious. She flushes the toilet, and...the stool swiftly circles the bowl.
Now the stool is shown in slow motion on the way down.

SFX: Music

FVO: Smiling, the model waves farewell.
The commercial ends with a message, 'The amazing power of the vortex. The Tornado Wash-Flush.'

ANN: This commercial will never appear on TV, but the Tornado Wash-Flush appears to be very effective.
Toto Neorest.
Script in Orginal Language
FVO: Toto Neorest terebi cm 30byou. Torune-do senjou de yokatta hen. Benza ni suwaru model.
Yo wo tashi mizu wo nagasu ganagarezu ni benki ni nokotteiru.
Ganko na daiben. sono ben no up.
Kanashige na hyojyo wo suru model. hisoukam tadayou ongaku start.

SFX: Biijiiemu

FVO: Sokoni serihu ga hairu komattana.
Titlemoji ga ippai ni naru. Moshimo tornadesenjyo dattara
Mouichido yo wo tasu. Sakihodoyori sarani okina ben no up.
Shinpai souna hyojyo. Mizu wo nagasu to uzu wo maite ikioiyoku nagareteiku.
Nagaresaru ben no slow motion. Egao de te wo huri miokuru model.

SFX: Biijiiemu

FVO: Saigo ni narration ga cm wo kukuru.
Shita wo maku uzumaki no chikara.tornadesenjyo.

ANN: Kono cm wa terebideha nagasemasenga tornadesenjyo wa honto ni yoku nagaremasu.
Toto Neorest.
Brief Explanation
As the title indicates, this commercial takes maximum advantage of radio to engage the listener’s imagination. The product benefits of the dynamic flushing function called Tornado allow the listeners to visualise their effects.