TOYOTA HILUX INVINCIBLE: SAT NAV

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Released:	July 2004
Advertiser:	TOYOTA
Brand name:	TOYOTA HILUX INVINCIBLE
Agency:	SAATCHI & SAATCHI
Country:	United Kingdom
Category:	Cars & automotive services
Tags:	London

Credits:

Advertising Agency: SAATCHI & SAATCHI, UNITED KINGDOM, London
Creative Director: Paul Domenet/Andrew Clarke
Scriptwriter: Howard Green/Pablo Videla
Agency Producer: Louise McKeown
Account Supervisor: Gareth Davies
Sound Engineer: David Lazaro


Script in English
SFX: Moving car interior.

Satellite Navigation System (SNS): In two hundred yards, turn left into Sycamore Grove…

SFX: Indicator clicking followed by car turning.

SNS: In fifty yards turn right into Headley Drive.

SFX: Indicator clicking followed by car turning.

SNS: In one hundred yards turn left through a brick wall.

SFX: Brick wall collapsing.

SNS: In two hundred yards turn left off the bridge.

SFX: Big splash, continues along underwater.

SNS: In one hundred yards turn left off the unfinished fly over.

SFX: Van falling, landing, then continuing.

MVO: The new Hilux Invincible. Today. Tomorrow. Toyota.
Brief Explanation
Satellite Navigation (Sat Nav) is the same as a Global Positioning System (GPS). A computerised voice provides exact directions to a location. The GPS on the Hilux Invincible directs the driver to drive through walls, off bridges etc.