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Examples: TOYOTA, TOYOTA PRIUS, Saatchi & Saatchi NZ, New Zealand

Ads Archive / Radio

TOYOTA PRIUS: PRIUS

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Original version




Download original version (size: 540.6 KB; duration: 01:08)
Released: April 2007
Advertiser: TOYOTA TOYOTA
Brand name: TOYOTA PRIUS TOYOTA PRIUS
Agency: Saatchi & Saatchi NZ Saatchi & Saatchi NZ
Country: New Zealand New Zealand
Category: Cars & automotive services Cars & automotive services
Tags: Auckland Auckland

Credits:

Advertising Agency: SAATCHI & SAATCHI NZ, NEW ZEALAND, Auckland
Executive Creative Director: Mike O'Sullivan
Scriptwriter: Levi Slavin/Dave Govier
Account Supervisor: Andrew Stephenson


Script in English

SFX:Nasty retail soundtrack and effects.

MVO1:Cut that gardening budget this summer at Hardware Zone. We’ve got tree loppers, at a crazy 49.90. Get out! Putting in drainage? Don’t make unnecessary trips across town trying to get the price down. We’ve got your full pollution solution right here, with sink wells from just fifty bucks. Or if you’re just after a new toy for the garden, go to the best – at Hardware Zone, where you’ll find premium products, without premium prices.

THE SECOND AD:

SFX:The same nasty retail soundtrack begins to play, but is suddenly cut off.

“Cut . . . out . . . unnecessary . . . pollution . . . with . . . Toy . . ota . . . Pri . . . us.”

Brief Explanation

THESE 2 ADS PLAYED WITHIN THE SAME COMMERCIAL BREAK.