TRAVEL AGENCY: THESE BOOTS ARE MADE FOR WALKING

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Released:	March 2008
Advertiser:	AGENCIJA SONCEK
Brand name:	TRAVEL AGENCY
Agency:	DCC MARKETING
Country:	Slovenia
Category:	Entertainment & leisure
Tags:	Maribor

Credits:

Advertising Agency: DCC MARKETING, SLOVENIA
Executive Creative Director: Igor Kenda
Creative Director: Mateja Šemrl
Scriptwriter: Tine Lugaric
Agency Producer: Igor Kenda
Account Supervisor: Miso Hoelbl
Advertiser's Supervisor: Miro Primorac
Director: Igor Kenda
Sound Engineer: Tine Krizanic


Script in English
SFX: Song: ‘These Boots are Made for Walking’

ANN: Book faster, travel cheaper! Early booking discounts now, at the travel agency Soncek!
Visit Soncek, visit the world!

Script in Orginal Language
SFX: Song: ‘These Boots are Made for Walking’

ANN: Rezervirajte hitreje, potujte ceneje! Popusti za zgodnje rezervacije zdaj, pri agenciji Soncek!
Obisci Soncek, Obisci svet!

Brief Explanation
Each year travel agencies make enormous efforts to win more and more customers with early booking offers which include special discounts for summer holiday bookings as early as in March. The familiar music tracks in these seven radio commercials broadcast very fast, just as fast as it takes one to book a holiday. Those, listening very carefully, will very soon notice that each song is somehow linked to tourism. This year, the agency Soncek established itself as the leading Slovenian travel agency in the tourism branch.