TRUCK SAFETY AWARENESS: TRUCKER

	Download original version (size: 1.1 MB; duration: 00:59)
Released:	July 2005
Advertiser:	WASHINGTON STATE TRAFFIC SAFETY COMMISSION
Brand name:	TRUCK SAFETY AWARENESS
Agency:	JONES ADVERTISING
Country:	USA
Category:	Public health & safety
Tags:	Seattle

Credits:

Advertising Agency: JONES ADVERTISING, USA, Seattle
Creative Director: Mark Jones
Scriptwriter: David Edgerton
Agency Producer: David Edgerton
Sound Engineer: Glenn Lorbecki


Script in English
MUSIC: Banjo, guitar, drums - music throughout

SFX: Highway Noise

VO: (sung as spoken-word) Not long ago I was on I-5, or maybe it was 101, But it was
head-to-toe in the granny lane and I was hauling about twenty-five ton, when a little roller skate with a bright red wrapper, tries to put the hammer down. He cuts me off and he hits the brakes and I nearly mow him down.

SFX: Highway noise with truck horn honking

VO: Now you aught to give rigs one car length for every 10 miles per hour. We need braking room with 18 wheels and 600 ponies of power.

SFX: Highway noise

VO: If you cut us off or you ride our tail you’ll surely be pressing yer luck. You see Smokey is a friend of mine, and the ticket is a hundred one bucks.

SFX: Truck horn (twice)

VO: Well my ride along, “the man in blue” calls ahead to mama bear.

SFX: Police officer radio

VO: And that little red rover, he’s now pulled over, spending money like a millionaire

SFX: Police siren sound

VO: Now a hundred one bucks ain’t no chicken feed, but in truth it could be worse. It’s a better price to pay than havin’ to ride home in a hearse. So when you find yourself on the road with trucks, be sure to give us plenty of room. 'Cause extra patrols are going on now, and you might meet a bear real soon.

ANN: A message from the Washington Traffic Safety Commission, ten- four.




Brief Explanation
The commercial is performed as a spoken-word song, designed to sound like a truck driver communicating on a 1970s Citizen's Band radio (CB radio).

The commercial uses truck driver slang for authenticity and humour, and to stand out among other radio commercials.

Translations of the truck driver slang are as follows:
I-5: local interstate highway
101: state highway
Roller skate with a bright red wrapper: red sports car;
Hammer down: gas pedal in the red sports car
Rigs:large semi-trucks
18 wheels, 600 ponies of power: Number of wheels and engine power of large semi-trucks
Smokey, man in blue, bear: Police
Mama Bear: female police officer
Chicken feed: Southern slang for a little bit of money
Hearse: vehicle that transports coffins
Ten-Four: slang for good-bye