TV CHANNEL: SOUVENIRS

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Released:	December 2005
Advertiser:	THE TRAVEL CHANNEL
Brand name:	TV CHANNEL
Agency:	Y&R CHICAGO
Country:	USA
Category:	Publications & media

Credits:

Advertising Agency: Y&R CHICAGO, USA
Creative Director: Mark Figliulo/Dave Loew
Scriptwriter: Ryan Ebner/Dave Loew/Pete Figel
Agency Producer: Matt Bijarchi/David Fisher/Courtney Nolan
Sound Engineer: Dave Gerbosi


Script in English
SFX: beep

VO: This is a travel advisory. Travellers embarking on summer vacations are being urged to
exercise extreme caution when purchasing worthless crap. Travellers to theme parks are at the highest risk and should avoid the following items: snowglobes, coffee mugs, souvenir
backscratchers, battery-operated neckties, inflatable whales, the “I’m with stupid” t-shirt
collection, anything whittled, furniture crafted from elk antlers, and jewellery that makes you itchy. Travellers should also be aware that fond memories of a Florida vacation cannot be
immortalized by a shot glass that says “Liquid panty remover.” Nor will your grandchildren one day cherish a corn cob replica of Mt. Rushmore. They will only think Grandpa was a tool. Additionally, travellers who find their first name embossed on a keychain should not view this as a unique souvenir opportunity. Over two hundred thousand people are also named Kevin.

ANN: Don’t be a tourist. Take a journey into the unexpected. Tune into the Travel Channel.
Travel Channel. Be a traveller.