TV GUIDE: JAWS

	Download original version (size: 298.2 KB; duration: 00:25) Download English version (size: 1.0 MB; duration: 00:26)
Released:	November 2007
Advertiser:	KRONEN ZEITUNG NEWSPAPER
Brand name:	TV GUIDE
Agency:	LOWE/GGK WERBEAGENTUR
Country:	Austria
Category:	Publications & media
Tags:	Vienna

Credits:

Advertising Agency: LOWE GGK WERBEAGENTUR, AUSTRIA, Vienna
Executive Creative Director: Alexander Zelmanovics
Creative Director: Dieter Pirvnec/Alexander Zelmanovics
Scriptwriter: Werner Bühringer
Account Supervisor: Anna Mayer/Alexander Rosenegger
Advertiser's Supervisor: Anna Mayer/Alexander Rosenegger
Director: Clemens Kloss


Script in English
MVO: Mooonday. Mooonday.
Tuesday. Tuesday.
Wednesday. Wednesday.
Thursday. Thursday.
Friday. Friday.
Saturday. Saturday.
Sunday. Sunday. Sunday. Sunday.

ANN: The TV Week. With the most thrilling films of the next seven days at a glance.
SFX: Newspaper rustling
ANN: In today’s Kronen Zeitung.
Script in Orginal Language
MVO: Saaaamstag. Saaaamstag.
Sonntag. Sonntag.
Montag. Montag.
Dienstag. Dienstag.
Mittwoch. Mittwoch.
Donnerstag. Donnerstag.
Freitag. Freitag. Freitag. Freitag. Freitag.

ANN: Die TV Woche. Mit den spannendsten Filmen der nächsten sieben Tage im Überblick.
SFX: Zeitungsgeraschel
ANN: Heute in Ihrer Kronen Zeitung.
Brief Explanation
Objective: Create a Radio Commercial for Austria's leading TV-Guide, the Krone TV-Guide, in an ear-catching way.

Idea: The Kronen Zeitung (Krone TV-Guide) delivers all TV highlights of the week in a glance, eg. the most thrilling films of the week. This is dramatically translated into the ‘Jaws’ theme tune.

Note: This particular song needs a word with two syllables at the beginning. That’s is why the English version of ad starts with 'Monday' and not with 'Saturday' like in the original version.